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We offer a comprehensive suite of digital marketing services.

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Digital Marketing Skills

Our refugee talents specialize in creating impactful campaigns, building engaging websites, optimizing conversions, and leveraging data-driven insights to help businesses grow while contributing to positive change.

Social Media Management

  • Content Creation: Developing graphics, videos, and written posts that align with a brand’s message.
  • Social Strategy: Creating a content calendar, planning themes, and aligning posts with business goals.
  • Community Management: Engaging with followers, responding to comments/messages, and growing the community.
  • Analytics and Reporting: Tracking engagement, reach, impressions, and follower growth to assess the effectiveness of social media strategies.
  • Ad Campaigns: Running paid ads on platforms like Facebook, Instagram, LinkedIn, and Twitter.

Search Engine Optimization (SEO)

  • On-page SEO: Optimizing individual web pages, including meta tags, headings, keywords, image alt text, and internal linking.
  • Off-page SEO: Building backlinks, guest blogging, and social signals to improve site authority.
  • Technical SEO: Optimizing site speed, mobile responsiveness, structured data (schema), XML sitemaps, and HTTPS implementation.
  • Keyword Research: Identifying target keywords based on business goals and search volume.
  • Content Optimization: Enhancing blog posts, product pages, and other site content to align with SEO best practices.
  • Local SEO: Setting up Google My Business profiles and local citations to target geographically relevant searches.

Content Marketing

  • Blog Writing: Creating informative, engaging, and SEO-friendly blog posts to drive traffic and engage the audience.
  • Content Strategy: Planning a roadmap of content based on audience research, goals, and SEO opportunities.
  • Video Content: Producing and editing video content, such as tutorials, product demos, or brand stories.
  • Infographics: Designing visually appealing infographics to explain concepts, data, or processes.
  • Ebooks & Whitepapers: Developing in-depth, long-form content to educate audiences or capture leads through gated content.

Email Marketing

  • Campaign Creation: Designing email marketing campaigns to announce products, promotions, or newsletters.
  • Email List Management: Segmenting email lists based on customer behavior, demographics, and purchase history.
  • Automation: Setting up drip campaigns, cart abandonment emails, and personalized follow-up sequences.
  • A/B Testing: Testing subject lines, layouts, and content to improve open rates and click-through rates.
  • Performance Tracking: Measuring email open rates, click rates, conversions, and overall campaign effectiveness.

Pay-Per-Click (PPC) Advertising

  • Google Ads: Setting up and managing ad campaigns on Google Search, Display Network, Shopping, Performance Max or YouTube Ads.
  • Social Media Ads: Running ad campaigns on platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok.
  • Keyword Bidding Strategy: Developing strategies for keyword bidding and ad placement to optimize return on investment (ROI).
  • Ad Copywriting: Crafting compelling ad copy that drives clicks and conversions. Conversion Tracking: Setting up tracking pixels or tags to measure ad performance and conversions.

Website Design & Development

  • Custom Design: Designing websites tailored to the client’s brand, target audience, and goals.
  • User Experience (UX) Design: Optimizing the site structure, navigation, and layout for easy usability and a seamless customer journey.
  • Mobile Optimization: Ensuring the site is responsive and functions well on smartphones and tablets.
  • E-commerce Setup: Creating online stores on platforms like Shopify, WooCommerce, or Magento.
  • Website Maintenance: Providing ongoing updates, security patches, and performance optimizations.
  • CMS: Using content management systems like WordPress to build websites.

Conversion Rate Optimization (CRO)

  • A/B Testing: Running tests on different versions of landing pages, buttons, or calls to-action (CTAs) to see what converts better.
  • Customer Journey Mapping: Identifying pain points in the buyer's journey and optimizing each step.
  • Form Optimization: Simplifying lead capture forms to increase submissions and conversions.
  • Landing Page Design: Creating focused landing pages that are tailored to specific campaigns and optimized for conversion.

Influencer Marketing

  • Influencer Outreach: Identifying and reaching out to influencers whose audiences align with the brand’s target market.
  • Campaign Strategy: Planning campaigns in which influencers promote the business through posts, stories, or videos.
  • Content Collaboration: Working with influencers to co-create content that highlights the business’s products or services.
  • Performance Tracking: Monitoring influencer content reach, engagement, and ROI from collaborations.

Video Marketing

  • Video Production: Filming, editing, and producing videos for product showcases, tutorials, testimonials, and advertisements.
  • YouTube Channel Management: Optimizing video titles, descriptions, and tags for SEO, as well as creating playlists and engaging with subscribers.
  • Social Media Videos: Creating bite-sized, engaging videos for platforms like TikTok, Instagram Reels, or Facebook.

Branding & Graphic Design

  • Logo Design: Creating or revamping a business logo to establish a clear brand identity.
  • Social Media Graphics: Designing banners, post templates, and story highlights for consistent social media branding.
  • Brochures and Flyers: Designing print and digital marketing materials for product promotions or events.

Analytics & Reporting

  • Google Analytics Setup: Implementing Google Analytics to track website traffic, user behavior, and conversions.
  • Data Analysis: Interpreting data from various platforms (social media, website, ads) to determine what’s working and what needs improvement.
  • Custom Reports: Creating reports tailored to a client’s KPIs (Key Performance Indicators), such as sales, leads, or traffic.
  • Dashboard Creation: Setting up live dashboards for real-time performance tracking using tools like Google Data Studio.

Affiliate Marketing

  • Program Setup: Creating an affiliate program that rewards partners for driving traffic or sales.
  • Affiliate Recruitment: Finding and onboarding affiliate partners (bloggers, influencers, websites) to promote products or services.
  • Commission Tracking: Setting up tracking to ensure affiliates are compensated accurately for sales they generate.
  • Affiliate Marketing Strategy: Developing campaigns to encourage affiliate promotion, such as special discounts or bonus incentives.

E-commerce Set up & Marketing

  • E-commerce: Setting up ecommerce systems for clients.
  • Product Page Optimization: Enhancing product descriptions, images, and keywords for higher rankings and better conversions.
  • Cart Abandonment Campaigns: Implementing email or retargeting campaigns to bring back customers who left without completing a purchase.
  • Sales Funnel Development: Mapping the buyer’s journey and creating touchpoints to guide them toward purchase.
  • Shop Promotions: Planning and promoting discounts, sales, and new arrivals via social media, email, or ads.

Local SEO

  • Google My Business Optimization: Setting up and optimizing a business’s Google My Business profile with accurate information, images, and reviews.
  • Citation Management: Listing the business on relevant local directories like Yelp, Yellow Pages, and niche-specific sites.
  • Local Keyword Targeting: Optimizing the website for geographically relevant keywords (e.g., “dentist in Nairobi”).
  • Online Reviews: Managing customer reviews and responding to them to build a strong local reputation.